Summer 2001:
Get your fringe music sold through Monotremata Mailorder and get discounted advertising on Allsound - now through the end of the summer, all labels and artists that are distributed through Monotremata Records' brand new online mailorder catalog get a special discount on our already ridiculously low ad rates. Plus, all participating releases will be featured in Monotremata group ads in each edition of the Allsound newsletter. Promotion and credit card sales of your product in one fell swoop - you can't beat it. Contact Monotremata today at monorecs@monotremata.com and ask how to participate.

"Run of Site" ads for 1 month:

Top of Page Banner (468x60 jpg or gif, under 15k, animation acceptable) -
• CDr Release : $15 ($10 if you are distributed through Monotremata mailorder) + 1 promo copy
• CD/LP Release: $20 + 1 promo copy
• Website/Fanzine: $20 or advertising trade (contact us for more details)

Sidebar fixed button or button+text ad (max width of 98px, height may vary)-
• $20 (this is a smaller ad, but will appear on every page, and is not in the "standard banner ignore zone")
• $25 same size, updated with new image 4/times in month.

• $5 per Insertion
• 4-for-3 special - buy 3 weeks of ad insertions, get the 4th for free - only $15

Allsound's readership is perfect for a small label looking to expand their audience. By servicing a crossover audience between multiple related genres - Noise, Electronics, Improvised Music, Experimental Music, and so on - Allsound has created an ideal space for you to reach listeners in your niche genre, as well as to approach likely crossover fans from other genres. Because Allsound links daily to other fanzines, mailing lists, and artist sites, a high percentage of our visitors are artists, writers and label owners, making it an ideal place to advertise your music software product or music-related services. Allsound is also growing quickly - In March 2001, we received 11k pageviews, and 2000 unique IP visitors. In April 2001, it was 17k+ pageviews, and 2800 unique IP visitors. By May 2001, we've moved up to 26k pageviews and 3800 unique IP visitors. While that's small compared to some music sites, it's large compared to the circulation of many printed fanzines.

Just as no one should have believed the hype that the internet was going to make everyone millionaires by selling Dog food online to shoppers in Singapore and Zaire, you shouldn't put too much weight in the popular press "death of internet advertising" hoopla. What these folks are primarily referring to is the clickthru rate on banner advertising; the percentage of people that see and ad and then click on it to order a product, receive more info, etc. These numbers are low (Allsound clickthru rates range from about 1.5% to .05%, depending on the layout of ad, type of item/service being advertised, etc), and that seems to have freaked out many people. Personally, I think the advertising industry is scared that the ad purchasers in all media are going to start realizing that people don't pay much attention to 98% of all the advertising they see, regardless of media type. To put a positive spin on the same phenomena - what's the "clickthru rate" of an average magazine ad? 0% Advertising (for better or worse, and my sales pitch isn't the right place for an anti-capitalistic diatribe) works best through repetition - if the viewer is ignore 98% of the ads, put 100 of your ads in front of them, not 1. This is especially important in the saturated world of music. The DIY/MP3/Homestudio/CDr revolutions of the last years have been great for lower the barriers to entry; unfortunately, they've also flooded the marketplace, making it harder for your band or label's release to stand out. Repetative advertising is still one of the most effective ways of getting your name in people's minds, and alerting them to your release. To use standard internet ad lingo - you're buying exposure and "branding" for your company or product, not just paying for click-thrus.

What we're trying to get you to pay for is premium advertising - the banners, buttons and so forth. We hope that you'll help support our efforts by doing so and we think our rates are extremely affordable. But we understand being on a tight budget - remember that you can always promote your release, website, show or product for free by posting about it in the Allsound Forums. If there's a strong online aspect or tie-in, submit it for consideration as an Allsound front page story!

For more information, or to reserve your ad space, contact: advertising@allsound.org.